It looks like the Not for Sale Campaign has also started a complementary organization, Free2Work. And here's where things get interesting for you chocolate lovers. During the first part of the LATG study, we committed to do four things with our money: be thankful for it, spend less, spend justly, and give more. We learned that, much to our chagrin, some of our favorite foods have a less than savory history. In our effort to spend more justly, we found it was relatively easy to find Fair Trade coffee. But Fair Trade chocolate is a good bit harder to find, and usually much more expensive. Earlier this month, however, Cadbury, one of the world's largest confection companies, pledged to certify all their milk chocolate as Fair Trade by the end of this year.
Through this single decision Cadbury has increased the amount of Certified Fair Trade Chocolate sold by three fold.Neat!
Great news! Personally, I'm not a candy fan and especially not a milk chocolate fan. But, if ALL their chocolate is fair trade, that's massive, especially during holidays like Easter. That should put some serious pressure on the other major companies and could be the beginning of large scale change!
ReplyDelete